Investing in Barolo and Brunello: What to Look for

Investeren in Barolo en Brunello: Waar Moet je op Letten?

Barolo and Brunello di Montalcino are not only prized for their refined taste but are also increasingly seen as attractive investments. For enthusiasts looking to fill their cellars with bottles that can increase in value, these premium wines from Piedmont and Tuscany offer attractive opportunities. But what should you consider when investing in Barolo or Brunello? In this article, we discuss the key factors that determine their collectible and investment value – and offer tips for aspiring wine investors.

1. Rarity: The fewer bottles the better

One of the most important factors influencing a wine's value is its rarity. Some Barolo crus or Brunello riservas are produced in very limited quantities, often just a few thousand bottles per vintage. The smaller the supply, the greater the chance that the price will rise as fewer bottles become available on the market.

Please note:

  • Small family businesses with limited production

  • Specific crus or single vineyards (e.g. Barolo Cannubi, Brunello Madonna delle Grazie)

  • Limited Riserva editions

2. Manufacturer Reviews and Reputation

Wines that score highly with renowned critics like James Suckling (Wine Spectator), or Robert Parker (Wine Advocate), attract not only wine lovers but also investors. A score above 95 points can significantly increase demand.

Well-known top producers such as:

…have a proven track record that their wines not only develop well over time, but also become more valuable.

3. Storage potential: Time is money

Barolo and Brunello are wines with exceptional aging potential – some can last for decades. This is precisely what makes them attractive to investors. The better the wine ages, the greater the chance of increasing its value.

Important:

  • Look for vintages with good aging structure (such as 2010, 2013, 2016, 2019)

  • Invest in wines with sufficient acidity and tannins

  • Ensure proper storage (dark, cool, constant temperature)

4. Harvest year: One year is not the same as another

Not every year is the same. Some vintages stand out and already have mythical status. For Barolo, 2010, 2013, and 2016 are true investment years. For Brunello, 2010, 2015, and 2016 are particularly sought-after.

Tip: Always consult vintage tables and wine reviews before investing in a specific vintage.

5. Tips for Beginning Wine Investors

  • Start small : Buy 2–3 bottles of a promising wine in a top vintage.

  • Keep original boxes : Wines in their original packaging (OWC) are more valuable.

  • Keep records : Note purchase date, price, storage conditions, and any scores.

  • Think long term : View wine as a 5–15 year investment.

  • Drink one, save the rest : Taste it yourself and learn how the wine develops.

6. Where do you buy investment wines?

Buy from specialized importers or online stores that offer transparency regarding origin, vintage, and storage conditions. At Brunolo.nl, we import directly from renowned winemakers. We store our wines professionally and offer only top quality wines with proven provenance.

For investors, our membership is especially interesting: 15% discount, free shipping , and access to exclusive, hard-to-find Barolo and Brunello.

Conclusion

Barolo and Brunello combine passion and potential. Those who choose the right wines, store them properly, and have the patience to wait can not only enjoy beautiful bottles but also achieve a good return. Start smart, get well-informed, and gradually build a cellar you'll look back on with pride—or profit from later.